De Persgroep is the new media partner of the KNVB and the Dutch national team. The KNVB and the Persgroep Netherlands, publisher of the AD, before closing a multi-year agreement. The deal will be signed this evening prior to the friendly match of Orange against Greece. The KNVB closes off a period of 26 years of cooperation with the Telegraph.
,, AD is number one sports newspaper in the Netherlands. Many of our readers love football. In order to read, to watch and to play itself, “says Bart Verkade, business director of the AD. ,, How much fun is it to be able to go along with readers to games?”
Because that’s what this cooperation should be envisaged. Close attention to football in newspapers and on the sites, of course, and attention to the AD in the stadiums. But also joint coach with AD readers to games of Orange or matches in the KNVB Cup.
Order
AD and KNVB are also thinking attractive regional events. And communal elections. Verkade: ,, Why is not the Hague together to find out who the best amateur footballer, Utrecht and Zwolle “
AD has been working closely with seven regional newspapers Persgroep in the south and east of it? country, and also readers of these titles can benefit from the cooperation. these regional titles such as De Gelderlander, the Eindhoven Dagblad, PZC, Tubantia, the Stentor, BN Voice and the Brabants Dagblad, pay as its own regional titles AD, for example AD Rotterdams Dagblad and AD Haagse Courant, though much attention to amateur football, one of the spearheads of the KNVB.
Pioneering
Jean-Paul Decossaux, commercial director of the KNVB: ,, The Netherlands Persgroep is a player in both the development of existing media, and the development of new media plays a leading role. Such a partner, we welcome you. “
On the editorial freedom of the editorial agreement changes nothing. ,, Of course not. We write about the KNVB and Orange as we always do. Just look the papers of the last few days, “said chief editor Hans Nijenhuis.
he Does not it a strange moment for such an agreement in the middle of the soap opera surrounding the departure of several key figures from the staff around Orange? ,, Can you say. But there’s months worked up to such a deal, then do not you postpone the signing of a sudden. And I would add with a wink: the KNVB the way up “again
The cooperation will start from today
..
No comments:
Post a Comment