With a full stomach is much better shopping, they say at Ikea. So is (healthy) food suddenly a hot item in the Swedish housing giant that wants to attract more customers to the store. Yesterday presented the new vegetarian meatballs in the office in Barendrecht.
The inexpensive breakfast at the mega store in Carnisselande withdrew yesterday again six hundred guests. Increasingly, customers want a bite to eat before or after shopping. Ikea is there extra attention. The company has a food-branch rigged and wants to profit from the global trend of sustainable and healthy food.
From Belgium, the Swedish / Flemish cook Christer Elfving to Barendrecht persuaded to come and present the new vegetarian meatballs. Elfving, including television cook at the southern neighbors, collaborated on the latest addition to the Ikea menu. ,, In Belgium, it is a phenomenal success. I think that will happen in the Netherlands. ”
Healthy snack
Sweden want the public to the popular ‘regular’ meatball voorschotelen also a vegetarian version. Healthy snack includes chickpeas, paprika and corn, but also kale, explained the cook yesterday to his audience (loyal customers and food bloggers) out. The balls – grönsaksbullar called – are served with yogurt sauce, couscous and vegetables. Since yesterday they are on sale in all IKEA stores in the Netherlands. Food Specialist Maarten Martens took Michael Le Cour – chief executive at Ikea Food – to: ,, This may be a new icon for Ikea ”
Trees Mahatam from Rotterdam IJsselmonde had fully enjoyed the vegan meatballs.. ,, They are delicious, really tasty. I’ll definitely be back. “
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