The arrangements made by the poultry industry and the supermarkets about an alternative to the so-called plofkip contravene the Competition Act. According to trade magazine Farm shows that from an unreleased report by the Authority for Consumers and Markets (ACM).
Tomorrow project Hen would not qualify for exemption from the prohibition. Consumers are in fact more expensive, according to Farm shows an analysis of the cartel watchdog. The magazine reported this last night on his website.
Tomorrow Chicken was launched two years ago. Chickens that are intended for the Dutch shelf, get a more humane life, so spoke supermarket dome CBL, poultry farmers and slaughterhouses with each other. The project of the Wakker Dier plofkipacties must take the wind out of the sails.
According to Farm puts the ACM also questioned the necessity of this industry-wide agreement. “There is much sowiewo market dynamics in the field of sustainability,” the magazine quotes from the unpublished report. In other words. Even without appointments poultry has been working to improve
Worried that consumers will soon no longer have to choose, antitrust watchdog is not. “Consumers can for conventional meat (plofkip, ed.) Obtained from poultry dealers, butchers and street trading”, citing Farm. Also, there remains competition from chicken that meets more stringent welfare requirements – ie organic meat
According to the agreements of 2014, the broiler will switch to a new, slower growing breed of chicken.. By 2020 must get to the meat of this breed is that originate in Dutch supermarkets. Since this year the chicks get more space in the barn. They also get additional distraction material in the form of straw and grain. Furthermore, the requirements for the use of antibiotics to be tightened.
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